04 Nov 2004 - blonnet.com
Living the brand (2nd ed.) receives great reviews
The release of the second edition of Nicholas Ind's seminal book 'Living the brand' has received critical acclaim on the Indian sub-continent. India is one of the fastest growing economies of the world and is forecast to overtake the US in 2025. Branding has become a boardroom issue in Indian businesses as the lessons of consumerism in the west and the introduction of brands in deregulated industries are being applied to business in the South Asian economy.
Link: blonnet.com
Living the brand (2nd ed.) receives great reviews04 Nov 2004
